About our rebrand: a fresh new look for Orpheus Sinfonia

Late last year, following a launch event at 11 Downing Street, we revealed a brand new look for Orpheus Sinfonia. CEO Rosie Taylor tells us more our rebrand:

“Our launch event at Downing Street marked a real, tangible moment in Orpheus’ development and expansion. Our new identity, revealed for the first time at the event, was developed by design company Marshall Light, who invigorated our rebrand with such synergy of thought every step of the way.

Our new tag line, Experience music differently, both reflects what Orpheus Sinfonia has become and also gives a sense our our future vision. This vision reflects our mission to deliver the best experience for all involved, capturing the extraordinary power of music and its multitude of benefits for both the audience and the musicians alike.

Visually, the vibrant canary yellow is striking against the dramatic noir of our performance photography, with the gorgeous, warm teal colour wrapping these together and drawing you in. The logo itself is a clean, fluid, contemporary – design, reflecting the vibrancy, dynamism, and collaborative energy of our music. The form represents the impact and inspiration the musicians and the audience have upon each other, actively breaking down the traditional boundaries between performer and listener.

This powerful new identity perfectly sets the stage for our ambitious new Soundscapes vision. This innovative, cross-media series is the ultimate expression of our Vision—a promise to deliver music that is truly accessible, adaptive, and deeply personal.”

The first expression of that Soundscapes vision is Sunrise – a professionally lit performance of Mahler’s Symphony No.1 – on 13 March. Find out more about it here.